I had the privilege to interview Steven Schussler who founded the successful chain of Rain Forest Cafe. Chairman and Chief Executive of Schussler Creative, his firm designs and builds theatrical environments for restaurants, retail stores, and special events. Also co-author of best seller book “It’s a Jungle in There”.
Steven is a great mentor, speaker, entrepreneur, and investor, he shared key tips and tricks to run a successful business, no matter if it is in the food industry, retail, product, or service. You will hear and feel Steven’s passion for entrepreneurship in this interview.
Key Tips given in Interview:
Entrepreneurs will have ADD (Multi-Taskers)
You must always have an ego check
Make sure to have the right TEAM that can understand your vision
Know your exit strategy, know when it is the time to let go of your business and sale it
Customer retention is due to 1) Experience(Wild Factor) 2) Service
Surround yourself with people smarter than you
Have attorneys, and branding experts on your team
Know your competition
Be up to date with what goes on around the world
Stay in shape (healthy)
Have a good attitude that you are going to succeed
You are constantly pitching yourself everyday, make sure to pitch with a smile
The Creator/Host of Mobile Mixed a Mobile Marketing Consultant focused on retail, Co-Founder of Thumbfound, Entrepreneur & Mountain Biker. Greg started off as an agency guy having the opportunity to work on brands like Pepsi, Lipton, and Walmart, creating and managing digital, in-store and grassroots initiatives.
In Todays emerging markets around the world one of the most influential stories to me comes from Micro-Entrepreneurs from around the world. Take into account the non-profit organization called Kiva.org who specializes in helping micro-entreprenuers from around the world, with funds they can access via lending programs. Kiva specializes in working with micro-finance institutions on various continents to provide loans to people who don’t have access to traditional banking systems. The loan is administered by these field partners. (more information at About Kiva)
Pro Mujer Bolivia is one of Kiva’s partners in Bolivia that is helping micro-entreprenuer women succeed their dreams and goals. There are many inspiring stories that can be found here. From helping women micro-entreprenuers purchase potatoes, wool, clothing, etc… Both Pro Mujer Bolivia and Kiva are bringing opportunity and change for businesswomen in Bolivia.