Buying a business at “Good Will”


Some of the advantages and disadvantages of buying a business as opposed to starting one from scratch. What two ways can one buy a business and which is preferable? Why?

When you think about whether or not to buy a business, the first thought to you mind should be, how much return can I gain from it? Is there an established brand, and customer loyalty that will favor my investment? This of course isn’t the only reason to buy and take over an established business. You must also take into consideration, if you have experience in this field of business. While being a business banker, I have the opportunity to meet many businesses from all types of background and industry, and one common mistake I see is people with little to ZERO experience buy businesses that have NO clue how the industry works. They look for ways to invest their savings in order to achieve higher profit margins than your typical savings, money market, and investment retirement accounts. However there is still a key piece that is missing, EXPERIENCE. If you don’t know how to manage a restaurant, than it is best you don’t immediately buy an established restaurant. WHY? You ask? Because there is more than simply attending clients, and fulfilling orders, you need to account for the marketing aspect, the fact that you need to be there 24/7 taking care of the take over phase while the current employees get used to the new boss (YOU).

Starting a business from scratch is much favorable for those who have the experience in the industry and want to branch out to either serve a niche market, such as a chef branching off to open their own restaurant to serve his own receipts and food creations. As a business owner you can establish a brand new business if you already have the experience in the field. If you have no experience in the field than I recommend you invest in hiring experts to run your business, because the biggest part of taking over an established business is making sure you can maintain a well deserved rate of return on investment. Take time to research what type of business you want to buy and take over if you have investment capital to spend, however always take into consideration to have experts on your side of the playing field in order to not throw your money away simply because of a splurge of a business you liked.

You can buy your own business by contracting a business consultant who has many years of experience in the field and can help you find your ideal business; he/she is like your agent.

Or you can also do the research on your own if you understand your industry and can rely on your expertise to find your ideal business. Which one of the two is favorable? That is up to you to decide.


Is there such a concept as ―good will‖ in reality and is it transferable? Why or why not? Give an example.

There are a number of “good will” companies that currently serve the community, such as non-profit organizations. Non-profits are built to serve a purpose, a cause, and a community. It is run by experienced managers, executives, etc.… who sometimes do in fact get paid sometimes salaries over millions of $$ a year. Yes that right, Millions of $$! Now some people might wonder why the heck do they get so much money? Well in fact a lot of non-profit schools, hospitals, etc. need to have experienced executives to run the organization, and this comes with a price! Of course in fact non-profits run like a business, in contrasts however there are a lot of tax savings and benefits that the corporation can received however it doesn’t have a different of business structure. It still has managers, HR, accountants, engineers, doctors, etc.


Greg Hickman founder of

The Creator/Host of Mobile Mixed a Mobile Marketing Consultant focused on retail, Co-Founder of Thumbfound, Entrepreneur & Mountain Biker. Greg started off as an agency guy having the opportunity to work on brands like Pepsi, Lipton, and Walmart, creating and managing digital, in-store and grassroots initiatives.

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Should you start a franchise?


What is the difference between a franchisee and a company owned store within a franchise chain? Why might one prefer to be the franchisee or the manager of a company owned store?

The main difference between a franchisee and a company owned store within a franchise chain is that the franchisee is the entrepreneur of the location, he/she can run it as he/she pleases always keeping in mind that there are still certain rules and policies to abide by according to the franchisors liking. The company owned store within a franchise chain is simply what it states, a store location that is owned by the franchisee. There isn’t a right or wrong answer to which one should you choose. It all depends on what type of personality trait you have and what responsibilities and freedom do you prefer. If you want to be a free bird, make your own decisions, be your own boss and make some changes according to your liking that you want to be a franchisee. Becoming a franchisee does come with cost. You have to take into consideration that you will require start up capital in order to own your own store with the rights of renting the name and products from an existing franchise. You have a lot more of a responsibility that would a manager at one of your locations. If you are an entrepreneur at heart, want to take on the challenge of becoming a franchisee than you want to go that route. It wont be an easy peasy road, be prepared to run into a lot of headaches, problems, challenges, and expenses, however the pay out and return are much greater to those obstacles mentioned, if you are prepared with the right tools and experience.

The manager at the company owned franchise is what it states, a manager. You will be running the store location on behalf of the franchisee and your responsibilities are less than what the franchisee has to deal with. You don’t have to invest any money in order to become the manager, however you still have to manage the company employees and most of the time has to account for the finances of the location. You have many times the responsibilities of having a profitable location, because if your store isn’t profitable, you won’t have a job. Managers have to be ready to face the day-to-day problems and challenges, such as upset customers, employee training, customer service, time management and a lot more duties. Think about which category you fall right into and that would be the option for you. Of course always keep in mind that both come with very different challenges and rewards, however at the end of the day you have to be ready and happy in whichever role you choose. Your health and happiness is the most important part to carry either role successfully.

What is typically provided by a franchisor to its franchisees? Why would these be valuable to a nascent entrepreneur? Why is the failure rate lower for franchisees than it is for independent businesses?

Typically, Franchisees receive the material (food, ingredients, supplies, etc..) at a reduced cost. It is the franchisees responsibility to budget what they will need in order to run a successful branch/store/location. The franchisee needs to be prepared to follow policies and procedures, and has to have had some experience in the industry they are looking into franchising the name in order to be the most successful possible. What the franchisee gets in return of their investment in the company is the established name and brand that the original founders have already established and took the hardest part of starting a successful business out of the equation for the franchisee. You need to not worry about the brand recognition because it has already been established. The failure rate for a franchisee is lower than any independent business, because it has already established the name and recognition and whenever someone is in need of that particular product or service than they come to your store because of the already established name and brand. Where as for a start up, it has to work harder to build customer loyalty and brand recognition, thus proving that if you want to run the show and start a movement/brand you need to put in the work and proactively come up with innovative ways to promote your company image. Becoming a start up isn’t a easy position to be in, neither is running a franchise, however start up comes with more labor and hours of brainstorming how to penetrate the market with your product/service.

Establish and running a successful muse


For the past few weeks I have been working day and night preparing for our first kiosk launch at the Westfield MainPlace Shopping Mall, really thrilled and excited to share our innovative products with local shoppers. Our website will be updated soon with our Funky Charger and Character USB figures for internet purchases.

While building a concept of the idea I had to launch this project and business, I took into consideration allot of factors that helped affirm that this was the business idea (of many I have had) to launch and take on the challenges of launching a startup company. I believe that my persistence and risk taking personality traits have helped shape the business model that I have built, staying up to date with the latest technology, and doing tremendous research on what manufacturer to pick to help make a dream come true. The independence of choosing which manufacturers to hire and which to fire have been a great opportunity to help nurture and build my business (my baby). The leadership skills that I have picked up along the years, with leading other businesses, music and dance groups have helped me build confidence in my work and abilities. 

Recently I pick up a book to study and read for one of my Masters of Entrepreneurship Program course called:

It’s a jungle in there by the founder of the Rain Forest Cafe, Steven Schussler who is also founder and CEO of Schussler Creative, Inc., a company that creates theatrical environments for attractions, restaurants and retail stores worldwide. In reading the first coupe chapters I have found various personality traits that I feel I share with Steven, which fuel my drive as an entrepreneur and also help confirm that this is what I want to do for the rest of my life.

I also continuously thank my parents for having supported all my business venture attempts, they have seen the many mistakes I have made with certain business decisions, however they have supported me regardless of the risks I took, and that is why I recommend having certain people like your parents, and mentors part of your life to help support you in your decisions and allow you to make mistakes to learn from. I have held many job positions in the finance and banking industry which I currently still hold a Banker role in a large bank, but with time plan to eventually take on my businesses full-time. I graduated high school in 2004, and just this year did I earn my bachelors in International Business from Cal State Fullerton,  which although I wasn’t your typical 21-22 year old college grad, I was able to share life, business, and work experiences with others part of the same business program. I found myself many times not being the only 23+ year old in college finishing a first degree. A lot of the great friendships and connections I made in my undergrad years shared different experiences in various fields and this is why I believe that the perks of getting your degree, regardless of part time or full time are beneficial for you in the long run, because you build a network that you will be part of for the rest of your life. I also thank LBSA (Latino Business Student Association) for opening their doors with open arms; it’s this network of friends and colleagues that drive student success, achievement and support.   

I am a firm believer in sharing my experiences with everyone that I can reach out to, experiences with accomplishments, rewards, and mistakes all which are lessons learned. Thank you all for your continuing support! 




Funky Watch TM

With immense joy, and excitement I would like to introduce to you A one stop shop for the coolest USB Flash Drives that can store all your files, music, videos, and more! Funky Thang website is up and running and we are now taking pre-orders for our Funky Watches, USB LED Watch Flash Drive that can display capacity, date, time, battery life. Funky Watch is waterproof, and anti-static. Stop losing your USB Flash Drives, take it with you on your wrist with a Funky Watch. Help spread the word! Share our page with friends, family, co-workers, anyone you think can benefit from one of our funky watches.

Super Duper excited to share this journey with you all! 


Licensing a Brand

For the Project of a custom DJ image USB Shaped Flash Drive, I would possibly use kickstarter as a venue to raise capital and test if it is a need that people would want. As a channel where many other successful start ups have been able to raise funds to launch their product, not only do crowd fundraiser help start ups to test their idea and see how much of a want there is for it, but also have the ability to raise money to cover their initial MOQ (Minimum order quantity) that many supplier and manufacturers require, but also the cost for design, product development, web development to name a few. If and when success with the project I would definitely reinvest 100% of profit into the growth of the product line in order to continue to grow, and spend some funds on marketing, and having the ability to reach retail stores after a solid time of selling the product online only. The product would need to be patented if they are designs which I come up with, however currently I am working on getting licensing from world known DJs to be able to product a replica figure of them on a customized USB Flash drive. With the licensing of the DJs I would have in essence the protection of their established copyrights which would in return take out the risks of copying the products by other competitors. 

Depending on the idea you have, there are many ways to be able to generate a solid business plan. By either being a wholesaler of an existing product, licensing a product, or building a product or design from scratch which later involves getting protection by copyrights, patents. 


Promoting Consumer needs and B2B needs

For the past couple of weeks I have been focusing on launching a new product to the market. This product will be a customized USB Flash Drive targeted to young people between the ages of 15-30 years old. The niche market that I am going after is the Electronic Music market which has become a $4.5 Billion industry. The product, which I am working on bringing into the market, will represent all of the EDM (Electronic Dance Music) fans to use as their primary storage device for all their files, music, videos, and more.  A lot of time we get stuck having to use our own laptops to pass on music we like to friends and family, so in order to make the transition easier, fans will be able to give their USB to their friend who can easily just drag and drop the songs, videos, or files they want to share. This is an example of a consumer-oriented product, which I believe will continue to promote EDM and build a stronger foundation of fans.


If I were to bring a business-to-business product or service I would open a service that caters to corporations by producing an online service that helps arrange travel needs for their employees. The website would be a one stop shop for the business, so we can offer discounted prices pre-arranged with airlines, and hotels. This service would first be targeted primarily to my home state of California, targeting first to Orange County my home county. I would target firms with 500 to 749 employees. A lot of companies are growing and going global, so travel among top executives is a very needed service, so we would virtually cater to the corporation’s needs in transportation for their top employees. As an Entrepreneur it is very important to be widely aware of the global economy and how businesses are growing and expanding outside of their home markets which is why I believe that there will be a continuing impact in travel needs from many companies. coming soon… :)

Hello Everyone! I am currently working on a very awesome project I’d love to share with everyone, a website offering multiple custom usb’s shaped in a variety of cartoons and superheros… Help me choose which Logo to use for our site, also our mascot 😉 Thanks for your feedback!!! Website coming soon… 🙂 Stay Tuned! (Just click on the link to place your vote on the logo you like best).

Identifying your target market: Problemio Founder Alex Genadinik

Identifying your target market: I had the privilege to Interview Interviewed founder of (Alex Genadinik) website and apps that helps entrepreneurs create stronger companies that succeed.

Alex Genadinik Founder of Problemio

Alex Genadinik Founder of Problemio

Alex is a serial entrepreneur, mobile developer, web developer and a whiz marketer. He enjoys helping other entrepreneurs with their businesses and the apps are a great way to do that. He holds a B.S in Computer Science from San Jose State University. In his spare time, he likes to play soccer and enjoy the outdoors.

Alex shared great tips, and success strategies for building and running a successful business. His App Problemio has over 200,000 downloads, helping many businesses with resources on how to build successful business plans, fundraising and marketing strategies.

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Macro-entrepreneurs are entrepreneurs who grow a business to have thousands of employees and make millions of dollars in revenue. These entrepreneurs usually start as a small start-up and eventually grow to big, to have the need to hire alot of people to work for the company, essentially becoming a corporation, LLC, for example. 

One of the influential macro-entrepreneurs would be Steve Jobs. Steve Jobs, had a vision, a dream, to change technology and bring new features, products, and service to the market. His dream developed to what we know today as Apple. There was a recent movie made called “Jobs” with Ashton Kutcher portraying Steve Jobs. I believe that Steve’s vision has changed the world of technology. Not is Apple successful because of its marketing, but because of the simplicity of its products. Steve was a stubborn man who always wanted a change, and although in many interviews of previous employees of Apple, such as the successful Entrepreneur Guy Kawasaki who states how hard Steve was on people, he states that he also did make a change in himself as a person (Guy). Steve has changed many peoples life’s, with his character as a leader and macroentrepreneur.